3 Top Search Engine Ranking Tips
So, you have your new web site that you’ve spent months perfecting and have released to the public, only to discover that you’re not appearing in the search engines. Waiting for the search engines to come and play can be frustrating, but luckily it’s far quicker than it was a couple of years ago, where you had to wait months just to see your site ranking for its own name!
To get your site into the search engines like Google, Yahoo and Bing demands them to index you, which they do by releasing “bots” that come along and view your website and then send it back to head quarters. Once the primary system has processed the findings you need to then see your web site appearing in the search results of the 3 big engines, but this can take time.
Below, we take a look at our top suggestions when it comes to achieving indexing for your newly released web site.
Larry Page, one of Google’s founders, created an algorithm that assigned a numerical value to a web site or page. This numerical value, expressed as a number between 0 and 10, indicates the popularity of a website, or web page, based on its relevance, authority, and clear meaning as it matches the implied intent or keywords of a search. This numerical value is referred to as the PageRank.
It is essential to make your website search engine friendly. If your website provides a product or service, one way to increase the Page Rank is to provide a link to the vendor of the product or service and any review website(s).
Your primary customer is your human user, so any info provided to increase the perception within the mind of the searcher, of you as a trusted advisor, will increase the chances that the searcher will likely buy your product or service.
Trust is built by supplying items like pictures or videos to ensure that the searcher can see you are real and not a scam.
Your being perceived as an advisor is built by providing info so that the searcher can determine you’re very knowledgeable and can help the searcher make a purchasing decision.
This will increase your Page Rankings, make your website a success, and with hypnotic writing along with a call to action, you’ll get the searcher to take the action you desire.
An additional way to improve your Page Rankings is by your Social Rank. There’s evidence that Google is paying close attention to Social Ranking which is how other people share your content. Google has already submitted an application to obtain a patent for their algorithm that determines the overall rank of a website utilizing the concept of Social Rank.
Merely, the much more your content receives votes, is shared, and or is linked to other sites, the higher your Social Ranking.
The first step to increase the Social Ranking of your web site would be to ensure you’ve a web site where you can post your content.
The next step would be to produce a Social Medial Blueprint where you discover the social media networks that are like minded and understand the specific interests of the communities within these social media sites.
The third step would be to create content (text, audio, video, photo(s), and slideshows) that’s entertaining, enlightening, and or educational.
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